Quynh Hoang

Dr Quynh Hoang is a Lecturer in Marketing and Consumption at the University of Leicester School of Business, UK. Her research focuses on the social and cultural dimensions of consumption, with particular interests in technocultural consumption, digital (over)consumption, structural AI dependency, consumer resistance, degrowth, and sustainable marketing and consumption. Her work has appeared in several journals, including Marketing Theory, European Journal of Marketing and Sociology.