Antitrust suits against Google for its advertising practices center on the technology for buying and selling online ads. A computer scientist explains how these ad networks work.
Articles on Online advertising
Displaying 21 - 40 of 99 articles
The Online News Act could result in the formation of new agreements between news organizations and digital platform giants, which could give rise to a number of worrying developments.
Could Google’s undisputed dominance as a search engine come under threat from AI?
Cheap and easy waste disposal is a highly lucrative business. The lack of regulation in how companies advertise is driving up illegal dumping.
A mandatory news media bargaining code will force the digital giants to compensate NZ news media for content they host and share. But will it close off better options for supporting local journalism?
None of the major digital platforms lets the public see what advertising they carry and how it’s targeted, according to a new report.
From voting info to risqué quips, this election, online political ads are more pervasive than ever before.
Twitter, more than other social media platforms, fosters real-time discussion about events as they unfold. That could change now that Musk has gained control of the company.
Twitter, more than other social media platforms, fosters real-time discussion about events as they unfold. That could change if Musk gains control of the company.
A combination of volume, technology and financial need has opened the door to sleazy and dangerous advertisements on reputable websites.
Targeted online ads allow shady advertisers to fly under radar. History shows a need for public accountability.
In one past example, Facebook allowed an ad targeting ‘Jew haters’. A new Australian initiative will collect data on its dubious targeted advertising practices closer to home.
Each time you visit a page hosting ads, an automated ad auction begins behind the scenes — where the highest bidder wins the chance to target you with their product.
More advertising and “smarter” search algorithms are changing how Googling works.
Apple’s latest iPhone operating system lets you opt out of having your online habits tracked by the apps you use. That’s a big part of Facebook’s business model, but don’t expect a privacy revolution.
Google’s shift to ‘profiling’ is being billed as a privacy boon – but it’s also a strategic pivot.
The titans of online advertising don’t want to be forced into putting a value on linking to news.
Instagram’s Shop button signals the growing commodification of human interactions on social media.
So far, Trump and Biden are spending money on Facebook and Instagram at roughly the same rate as Trump and Hillary Clinton did during 2016.
Esports is becoming a goldmine for betting companies. New research shows how their online ads are reeling in children.
Top contributors
-
Professor of Digital Communication, Director of QUT Digital Media Research Centre, Queensland University of Technology
-
Professor of Technology & Society, Bangor University
-
Director of UWA Centre for Software Practice, The University of Western Australia
-
Professor of Law, The University of Melbourne
-
Professor of Media, School of Media, Film, and Journalism, Monash University
-
Professor of Information Studies, Syracuse University
-
Fellow for Cyber-security and Internet Governance, School of International and Public Affairs, Columbia University
-
Professor of Information Systems, Michigan State University
-
Lecturer in Marketing, Research School of Management, Australian National University
-
Professor of Cybersecurity, Head of School of Computer Science and Informatics, De Montfort University
-
C. Edwin Baker Professor of Media Policy and Political Economy, University of Pennsylvania
-
Postdoctoral Researcher in Computer Science, Carnegie Mellon University
-
Adjunct Senior Lecturer, Applied Ethics and CyberSecurity, Griffith University
-
Professor of Cyber Security Practice, Edith Cowan University
-
Professor, Digital Media Research Centre, Queensland University of Technology