Google’s rebranding to become just one company under the umbrella of Alphabet could complicate things for the tech giant.
Articles on Online advertising
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Studies show sexualized advertising often isn’t effective, and may even have adverse consequences for the product being promoted.
While greater data protection in Europe seems inevitable, the eventual form it takes is still up for grabs.
A German court says Adblock software is legal, but is it such a big deal for the web advertising model?
Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
The stakes are high for news outlets to raise revenue. Do paywalls have a future?
After the European Court of Justice ruled that there was a “right to be forgotten” from Google’s search results, Google’s Advisory Council embarked on a roadshow aimed at debating the issue. While this…
My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
Ello is enjoying its moment of fame – in part thanks to its use of the latest fad in corporate legal structures. The eight-month-old social network is still in beta, and has nothing like the brand recognition…
A deal was struck with 20th Century Fox to run a native advertising campaign on MailOnline and Metro.co.uk to promote the release of Ben Affleck’s latest film, “Gone Girl”. The movie was advertised in…
No need to beat about the bush. There is another tech bubble in the United States. The relationship between the share prices and profits of US tech companies like Facebook, Twitter and LinkedIn is at unsustainable…
Remember the days when free really was free? When reading a news article to the end didn’t mean having to get over, around or through a paywall. Or when loyalty schemes actually rewarded loyalty with decent…
You might have seen reports that Google could offer children under the age of 13 years a simple and safe way to access their internet services, including Gmail and YouTube. But will this new strategy really…
Marketers are able to more effectively create brand relationships with children through online channels rather than traditional…
Advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In the final piece in our series, we look at the lack of regulation around such “embedded” content. UK media…
In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks…
Technology is under development to enable advertisers to target products not just at a broad group of people that might be watching a certain type of programme but at specific households and even individuals…
The advertising industry appears to be locked into the perpetual cycle of continuous change, fuelled by the combination of the rapid and ongoing evolution of new and disruptive technologies and the increasing…
You might think social networks couldn’t possibly gather more information on you than they already do. That in a world where your every move is tagged, flagged and logged, there is nothing more that could…
Top contributors
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Professor of Digital Communication, Director of QUT Digital Media Research Centre, Queensland University of Technology
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Professor of Technology & Society, Bangor University
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Director of UWA Centre for Software Practice, The University of Western Australia
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Professor of Law, The University of Melbourne
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Professor of Media, School of Media, Film, and Journalism, Monash University
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Professor of Information Studies, Syracuse University
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Fellow for Cyber-security and Internet Governance, School of International and Public Affairs, Columbia University
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Professor of Information Systems, Michigan State University
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Lecturer in Marketing, Research School of Management, Australian National University
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Professor of Cybersecurity, Head of School of Computer Science and Informatics, De Montfort University
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C. Edwin Baker Professor of Media Policy and Political Economy, University of Pennsylvania
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Postdoctoral Researcher in Computer Science, Carnegie Mellon University
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Adjunct Senior Lecturer, Applied Ethics and CyberSecurity, Griffith University
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Professor of Cyber Security Practice, Edith Cowan University
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Professor, Digital Media Research Centre, Queensland University of Technology