Articles on MRI

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Different parts of the brain do different things, but there’s more overlap than you might think. Brain image from www.shutterstock.com

Explainer: the brain

If I had been asked 15 years ago to write a short piece about what the different parts of the brain did, it would have been a fairly straightforward task. Not any more. Over the last 15 years, the methods…
Brain scan technology is finding that some parts of the brain respond more strongly to colour than others. Flickr/dpi

Perceiving colour involves more than meets the eye

For more than 200 years, scientists have known the range of colours we can see means there must be three different types of light-responsive cells in our eyes. These three types of cell, along with the…

An algorithm to speed up MRI scans

Magnetic resonance imaging (MRI) scan time could be cut to just 15 minutes (from about 45 minutes currently), thanks to an…
The emerging field of neuromarketing exploits the gap between what we say and what we think. Flickr/DierkSchaefer

Our brains, our wallets ‑ the field of neuromarketing

How do we choose? Consumers imagine themselves as rational decision-makers, able to weigh up the relative costs and benefits of decisions to arrive at reasoned choices. Yet, a growing body of research…

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