- Lecturer in Marketing, The University of Melbourne
Dr Phil Harris is a lecturer in the Department of Management and Marketing at the University of Melbourne.
His research draws on insights from the cognitive neurosciences and marketing research to explore the biological basis of consumer behaviour.
He currently delivers neuromarketing subjects at undergraduate and post-graduate levels at the University of Melbourne.
Experience
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–presentLecturer in Marketing, University of Melbourne
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2005–2007Director, Neuroscience, Colmar Brunton Research
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2003–2005Project Director – Customised Research, Roy Morgan Research, Pty Ltd. Melbourne
Education
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2007Swinburne University of Technology, PhD, Cognitive Neuroscience
Research Areas
- Marketing Research Methodology (150505)
- Marketing Communications (150502)
- Consumer Oriented Product Or Service Development (150501)
- Marketing Theory (150506)
- Decision Making (170202)
- Neurosciences Not Elsewhere Classified (110999)
Contact Philip for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
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