Companies are finding increasingly sophisticated ways to target children with advertising, particularly the unregulated ‘junk food’ industry.
Articles on Coca-Cola
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You may call him Santa Claus, but the bearded guy in the red suit is a man known by many names. That doesn’t make him disreputable, just a reflection of changing American culture.
Preachy commercials do not go down well when big brands are suspected of disingenuous motives and virtue signalling.
Coca-Cola has often been entangled with key political moments in Africa since its arrival in the early 1900s.
Coca-Cola has made ambitions climate and sustainability pledges, but marketing its products worldwide will always be a top priority.
The concept of the carbon footprint can do more than just make us feel guilty about the climate cost of our everyday lives.
Usually, companies use this power to secure financial benefits for themselves, such as tax or regulation relief. But increasingly, they’re using it for social causes as well.
Some companies rank high on some lists that measure environmental, social and governance (ESG) initiatives, and rank near the bottom on other lists. Which rankings should we trust?
A media study of public criticism of plastic reveals that stigmatisation may result in limited bans, it leaves the vast majority of plastic production and pollution unexplored.
Contradictions abound as companies seek to style themselves as advancing gender equality while at the same time marketing sexist products or thriving on sexist employment practices.
New research indicates that rising temperatures can push those who prefer sweets to drink more sugary beverages, not water. This has significant implications for public-health policy.
Some multinational food corporations may have learned a few tricks from big tobacco.
Much of the trash on Canadian shorelines can be traced to five food companies. We could soon see more compostable and edible packaging.
The growing loathing for the white stuff must keep soft drinks execs awake at night.
It’s a bold move from outgoing Pepsico CEO Indra Nooyi.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
New technologies do not discriminate between the promotion of a healthy or unhealthy diet. It’s how we apply them that matters.
A new ad campaign from Coca-Cola shows they’re trying to push a “sugar in moderation” line, while many of their products still contain far too much.
Tonight, Four Corners looks at the tactics Big Sugar has used to influence health policy. Here’s our pick of five analysis pieces that will get you informed on the issue before the program airs.
Top contributors
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Emeritus Professor of Marketing, University of Birmingham
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Professor of Public Health Policy, Deakin University
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Assistant Professor of Law, University of Kentucky
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway, University of London
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Senior Lecturer, Politics, University of Glasgow
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Lecturer in Management Accounting, University of Glasgow
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Senior Lecturer, UniSA Creative, Adelaide University
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Professor of Science Communication and Chemistry, University of Hull
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Professor of European Public Health, London School of Hygiene & Tropical Medicine
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Senior Lecturer, University of Essex; IF Senior Research Associate, Intellectual Forum at Jesus College in the University of Cambridge; Researcher for the Department of Social and Political Sciences, Bocconi University, University of Cambridge
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Professor of History, The Ohio State University
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Associate Professor, Melbourne School of Population and Global Health, The University of Melbourne
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Senior Fellow, Faculty of Medicine, Dentistry and Health Sciences, The University of Melbourne
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PhD student/ researcher - food marketing to children and adolescents, Deakin University
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Senior Lecturer in Finance, Royal Holloway, University of London