Coca Cola has begun carefully rolling out its green-labelled “Life” brand, filling its iconic hour-glass bottles with a new fizzy drink which has nearly a third fewer calories than Coke Original. It is…
Articles on Coca-Cola
Displaying 41 - 48 of 48 articles
On Saturday night, just hours before the latest quarter-finals of the World Cup, viewers watching SBS World News were exposed to over two and a half minutes of marketing for Coca-Cola. And that’s not even…
Content is king. The website is dead. About 6 months ago, Coca-Cola declared that “Content is King, and the Corporate Website is Dead”. The blog outlined how storytelling was the cornerstone of 21st century…
The failure of Victorian fruit cannery SPC Ardmona (SPCA) to secure A$25 million from the federal government has led to heightened fears about the future of the company and the Goulburn Valley fruit growers…
It’s clear that the financial influence of China is now global: it has invested $75 billion in Africa over the last 10 years in large infrastructure projects while China’s state news agency, Xinhua, has…
A reported 10 billion drink containers are thrown away in Australia every year. Many of these are recycled, but many end up in landfill, on roadsides and in waterways. The danger posed to wildlife by plastic…
Over the weekend, Australian children and their parents witnessed some of the country’s finest sportsmen display feats of strength, skill and endurance in the Australian Football League (AFL) and National…
The Australian launch of a joint venture campaign between soft drink behemoth Coca Cola with Swedish music streaming service Spotify and Universal Music, represents the new world of advertising. The “Share…
Top contributors
-
Emeritus Professor of Marketing, University of Birmingham
-
Professor of Public Health Policy, Deakin University
-
Assistant Professor of Law, University of Kentucky
-
Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway, University of London
-
Senior Lecturer, Politics, University of Glasgow
-
Lecturer in Management Accounting, University of Glasgow
-
Senior Lecturer, UniSA Creative, Adelaide University
-
Professor of Science Communication and Chemistry, University of Hull
-
Professor of European Public Health, London School of Hygiene & Tropical Medicine
-
Senior Lecturer, University of Essex; IF Senior Research Associate, Intellectual Forum at Jesus College in the University of Cambridge; Researcher for the Department of Social and Political Sciences, Bocconi University, University of Cambridge
-
Professor of History, The Ohio State University
-
Associate Professor, Melbourne School of Population and Global Health, The University of Melbourne
-
Senior Fellow, Faculty of Medicine, Dentistry and Health Sciences, The University of Melbourne
-
PhD student/ researcher - food marketing to children and adolescents, Deakin University
-
Senior Lecturer in Finance, Royal Holloway, University of London