There’s a good reason why an increasing number of businesses are using games and challenges to attract customers - they work.
Articles on Brand loyalty
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Chinese car makers are finding the road to succeeding in the EU slow and bumpy.
Loyalty schemes can significantly undermine firms’ ability to identify and target their competitors’ customers.
Despite growing wariness of supermarkets, Australians have an enduring trust for retail brands that sets us apart from other countries.
Taylor Swift is everywhere right now – but could that dent her popularity?
Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize cost savings over long-term brand relationships.
Brand value is based on loyalty but also convenience and relevance.
While corporate partnerships can be ‘win-win’ arrangements, sometimes they don’t work out – especially when values don’t align.
The COVID-19 pandemic offers small retailers an opportunity to engage customers who are changing their habits.
Top contributors
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Senior Lecturer in Operations and Supply Chain Management, Anglia Ruskin University
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Assistant Professor of Marketing, University of Oklahoma
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Associate Professor, Faculty of Business and Economics, University of Melbourne, The University of Melbourne
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Assistant professor, Delft University of Technology
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Assistant Professor, Faculty of Business, University of New Brunswick
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Professor of Brand Management, University of Sussex Business School, University of Sussex
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Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University
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Sarofim-Rock Professor of Business Administration, Harvard University
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Associate Professor, DeGroote School of Business, McMaster University
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Associate Professor of Marketing, University of Technology Sydney