Researchers are advocating for an organisational memory to help companies fully encompass their past - the good, the bad and the ugly and avoid false narratives and cases of corporate amnesia.
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Pontiffs have always been subject to branding, making them unique subjects for public fascination and popular culture.
Chinese car makers are finding the road to succeeding in the EU slow and bumpy.
Trust in brands may be eroded as awareness of misinformation increases according to new research.
While corporate partnerships can be ‘win-win’ arrangements, sometimes they don’t work out – especially when values don’t align.
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Lecturer in Marketing & Strategy, Cardiff University
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Senior Lecturer in Operations and Supply Chain Management, Anglia Ruskin University
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Assistant Professor of Marketing, University of Oklahoma
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Maître de conférences, LUMEN (ULR 4999), Université de Lille, Université de Lille
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Maître de conférences, LUMEN (ULR 4999), Université de Lille
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Associate Dean, Centre for Responsible Entrepreneurship, EDHEC Business School
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Assistant Professor (CLA), McMaster University