Articles on Spotify

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Charli XCX performs during a celebration of the annual release of Spotify Wrapped in 2022 in Los Angeles. Kevin Winter/Getty Images for Spotify

The marketing genius of Spotify Wrapped

Spotify has hit a marketing sweet spot: Users feel compelled to share their annual listening habits and, in doing so, advertise the streaming service to their legions of followers.
The Buggles’ song “Video Killed the Radio Star” became the first video clip to be broadcast on MTV. Ilustrasi: Rino/The Conversation

The story of MTV: The downfall of music disrupter

MTV, once a phenomenon with the “video replaces radio” slogan, is now facing a crushing reality on how streaming has replaced video stars.
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Discovering new NZ music in the streaming age is getting harder – what’s the future for local artists?

Streaming and social media have transformed the way we discover music. But algorithms and programming formats mean local artists are disappearing in the global mix.

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