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Articles on Brand value
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Trust in brands may be eroded as awareness of misinformation increases according to new research.
Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize cost savings over long-term brand relationships.
Brand value is based on loyalty but also convenience and relevance.
It’s all about being ‘sufficiently distinctive’ and in the multi-billion dollar chocolate business, much is at stake.
Top contributors
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Lecturer in law, Lancaster University
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Assistant Professor, Faculty of Business, University of New Brunswick
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Lecturer in Marketing & Strategy, Cardiff University
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Professor of Brand Management, University of Sussex Business School, University of Sussex
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Assistant professor, Delft University of Technology
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Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University
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Senior Lecturer in Marketing, Nottingham Trent University
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Senior Lecturer in Marketing, Nottingham Trent University