When it comes to buying sex toys, diarrhea medication and acne cream, consumers like the impersonal touch.
Articles on shopping experience
Displaying all articles
Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from reality.
Different shoppers have different priorities, but some shops and services are ranked as important across the board.
As neighbourhoods lost their milk bars, they also lost a daily point of connection for locals. But all is not lost. In some areas, the humble corner store is making a comeback.
Traditional retailers want to lure you back with a shopping experience that online stores just can’t provide.
Psychological ownership is that feeling that someone stole ‘your’ parking spot or nabbed the last sweater you had your eye on. We have a tendency to get territorial when we feel it’s been violated.
’Tis the season for online shopping – which means a month of shipping. Here’s how to reduce your delivery footprint.
Retailers and shopping centre operators need to entice customers to stores, leading to some interesting experiments.
Top contributors
-
Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
-
Senior Lecturer of Marketing, Swinburne University of Technology
-
Associate Professor of Marketing, Swinburne University of Technology
-
Assistant Professor of Marketing, New York Institute of Technology
-
Director, UWA Public Policy Institute, The University of Western Australia
-
Professor of Marketing and Consumer Behaviour, Queensland University of Technology
-
Emeritus Professor, University of Tasmania
-
Research Consultant, Monash University
-
Senior Research Consultant, ACRS, Monash University
-
Marketing Professor
-
Lecturer (Assistant Professor Equivalent) of Marketing, La Trobe University
-
Subject Area Coordinator - Entrepreneurship & Innovation, Queensland University of Technology
-
Assistant Professor of Marketing at Mendoza College of Business, University of Notre Dame