Contrary to the idea that reporters automatically distrust PR practitioners, interviews with NZ journalists reveal a more nuanced relationship.
Articles on Public relations
Displaying 1 - 20 of 69 articles
An analysis of one major effort shows how to get Democrats and Republicans to agree to spend billions of dollars on a decades-long environmental restoration project.
The public can choose to forget, to preserve the comforting fiction their favourite heartthrob is a ‘good man’.
An effective communication strategy after a cyberattack can help a company position itself as a victim – if the strategy includes a commitment to affected consumers and employees.
Big tech doesn’t just fund research into itself – it also controls researchers’ access to data. Even big tobacco didn’t have this kind of power.
There is a new type of political messaging strategy in town – and it needs urgent attention.
A well-intended, expertly delivered apology can help rebuild trust, while a bad one can often make things worse.
Fossil fuel ad bans are gaining traction overseas, but New Zealand has so far shown few signs of wanting to be at the forefront of the movement.
What should have been a simple announcement to a sympathetic public turned into a spider’s web of conspiracy theories across social media. How did it all go so terribly wrong?
Effective strategic communications about Kate Middleton’s condition would have helped the princess better protect her privacy, while building bridges of trust and transparency with the public.
The natural gas industry has spent years trying to undermine scientific findings about gas stoves and health. If this sounds familiar, that’s no accident.
An analysis of tweets posted by the Ukrainian national government and the Kyiv city government in the early days of the Russian invasion of Ukraine in 2022 shows a national resilience.
Galen Weston’s brand as a spokesperson might be friendly and affable, but his organization’s pricing strategies are anything but.
What’s kept out of the news is just as, if not more, important than what is included.
Research shows the strength of team loyalty.
Breathless headlines of artificial intelligence discovering or restoring lost works of art ignore the fact that these machines rarely, if ever, reveal one secret or solve a single mystery.
A good image abroad affords many advantages to authoritarian leaders.
The FDA has largely lost its ability to regulate the myriad pills, powders and potions that promise to grow muscle, shed body fat and improve your focus.
If Big Pharma wants to achieve the ultimate image makeover, it must capitalize on the current public good will about its COVID-19 vaccines by prioritizing socially responsible practices.
Public relations and journalism have always existed in an uneasy balance. Social media and low revenues are shifting that balance in favour of PR, creating a lack of trust in the news.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Lecturer in Politics, The University of Melbourne
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Assistant Professor, Institute of Communication, Culture, Information and Technology, University of Toronto
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Associate Professor in Digital Media, Queensland University of Technology
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Professor of Information Systems, Michigan State University
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Senior Lecturer, Communications, Media and Culture, University of Stirling
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Professor of Health Service Operations, School of Pharmacy & Medical Sciences, University of Bradford
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Lecturer in Advertising and Brand Creativity, Auckland University of Technology
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University of Southern California
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Associate Professor of History, College of the Holy Cross
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Associate Tutor in Politics, Edge Hill University
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PhD Candidate in Cognitive Neuroscience, The University of Queensland
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Research Chair in Risk and Resilience, University of Glasgow
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Professor, Marketing, Queen's University, Ontario
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Adjunct professor, University of Winnipeg