Contrary to the idea that reporters automatically distrust PR practitioners, interviews with NZ journalists reveal a more nuanced relationship.
Articles on PR
Displaying 1 - 20 of 23 articles
The social media frenzy turned into a publicity coup for the Beckhams.
This week, Australian policymakers heard about the real and growing problem of climate misinformation. Stopping it would mean regulating the PR industry.
A well-intended, expertly delivered apology can help rebuild trust, while a bad one can often make things worse.
Effective strategic communications about Kate Middleton’s condition would have helped the princess better protect her privacy, while building bridges of trust and transparency with the public.
Galen Weston’s brand as a spokesperson might be friendly and affable, but his organization’s pricing strategies are anything but.
What’s kept out of the news is just as, if not more, important than what is included.
Public trust and confidence in the police is a concern in many parts of the world. How can Nigeria get it right?
It is problematic that the Nine network chose to run an interview with the prime minister of this nature – and it remains to be seen if it handles the opposition leader in the same way.
In the absence of face-to-face interactions, people are using emojis to help express themselves. New research suggests that emoji use can drive engagement and make content more viral.
Public relations is a form of manipulation, used to shift public opinion. It is expressly designed to benefit the organization wielding it, something we’d be wise to remember during the pandemic.
A PR veteran explains four key takeaways from a survey of communicators and activists taken earlier this year and what they mean for today’s anti-racism protests.
Any good political spin doctor employs a range of overt and covert tactics to get their message across. Here are some of the most common ones.
The link that Ronald McDonald House creates between itself and sick children is not just positive, it is sacrosanct.
Justin Trudeau’s disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Next generation finance bots are incredibly sophisticated.
Images of South African police on social media are part of a carefully scripted performance in which the police service is heavily invested.
To avoid coming a cropper like the Church of England, religious groups should follow these handy hints.
Amid the din of cries about a ‘ban’ and the prayer ‘causing offence’ the Lord’s prayer advert has got more media traction than it would had it been screened.
Corbyn appears to see public relations as the pioneers of the profession in the UK saw it, as an add-on to civic society.
Top contributors
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Assistant Professor, Institute of Communication, Culture, Information and Technology, University of Toronto
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Personal Professor of Medicine, University of Galway
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Commissioning Editor, Health + Medicine and Host of Strange Health podcast, The Conversation
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Research Associate at UCT's Centre of Criminology, Consultant at the Institute for Security Studies (ISS), University of Cape Town
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Former Visiting Fellow, SPRU, University of Sussex Business School, University of Sussex
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Vice Provost for Inclusive Excellence and Professor of Architecture, University at Buffalo
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Senior Lecturer, Goldsmiths, University of London
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Affiliated Research Scholar, University of Cambridge
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Senior Lecturer in Public Relations & Marketing, University of Huddersfield
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Professor of Organisational Studies, University of Sydney
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University of Southern California
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Graduate Director and Associate Professor, Master of Communications Management Program, McMaster University
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Associate Professor, Department of Communication Studies and Media Arts, McMaster University
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Professor of Cultural Sociology, Lancaster University