Articles on Polling

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CNN’s Magic Wall map with U.S. presidential results is seen on a mobile phone on Nov. 7, 2024. Beata Zawrzel/NurPhoto via Getty Images

Better but not stellar: Pollsters faced familiar complaints, difficulties in assessing Trump‑Harris race

With a history of presidential polls getting it wrong − sometimes very wrong − how did this year’s polling fare? Some US pollsters did better, but a Brazilian pollster did the best.
President Dwight Eisenhower and his wife, Mamie, left, with Vice President Richard Nixon and his wife, Pat, greet crowds after Adlai Stevenson conceded defeat on Nov. 7, 1956. Bettmann/Getty Images

‘No antidote for bad polls’: Recalling the New York Times’ 1956 election experiment in shoe‑leather reporting

The New York Times, dismayed by wayward polls in the 1952 presidential race, sent teams of reporters across the country to assess public opinion in the 1956 campaign. Its effort was no rousing success.
Political surveys conducted for CNN and other major media outlets can shape the nation’s perception of a presidential race. Kevin Dietsch/Getty Images

Why CNN is changing up its polling for 2024

Polls help set the public’s expectations in a presidential race. In 2020, presidential polls overall were the worst in 40 years. No misfire was more striking than CNN’s. Will CNN do better in 2024?
Could Americans’ sexism tank yet another woman’s quest for the U.S. presidency? AP Photo/Charles Rex Arbogast

US voters say they’re ready for a woman president − but sexist attitudes still go along with opposition to Harris

Sexism played a key role in Democratic presidential nominee Hillary Clinton’s defeat − and Donald Trump’s victory − in 2016. Has America become more accepting of a woman leader? Not exactly.
British Prime Minister Rishi Sunak talks to journalists on his plane as he travels from Northern Ireland to Birmingham in May 2024 during a day of campaigning for the British election on July 4. (HENRY NICHOLLS/Pool photo via AP)

Our reliable election forecast model predicts British Conservatives will lose big

The “PM and the Pendulum” model has been successfully forecasting British elections since 2005. This year’s predictions suggest UK Conservatives are in for a major drubbing on July 4.

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