pricing strategies – News, Research and Analysis – The Conversation

Several news outlets recently ran stories suggesting Wendy’s would raise prices during busy periods, prompting widespread backlash and criticism online. (AP Photo/Charlie Neibergall)

March 6, 2024

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Omar H. Fares, Toronto Metropolitan University

Although Wendy’s won’t be exploring dynamic pricing until 2025 at the earliest, this type of pricing strategy is nothing new for many industries.

Chances are your every shopping move is being tracked. Phil Campbell/Flickr

April 20, 2014

Big Data and personalised pricing: consider yourself gamed

Benjamin Shiller, Brandeis University

Imagine yourself the CEO of a company that mainly sells one product. One of your goals is to maximise profits. You know you can charge a flat price, or modestly raise profits by using quantity discounts…

Companies that use drip pricing to lure customers in are being watched closely by the ACCC. theloushe/Flickr

February 25, 2014

The ACCC wants to take the drip out of pricing

Philip Clarke, Deakin University and Julie Clarke, Deakin University

ACCC Chairman Rod Sims has put drip pricing in online markets on the regulator’s hit list for the year ahead, warning there would “shortly be enforcement in this area”. It’s a welcome and overdue move…

November 29, 2012

Consumers hold opposing beliefs on the same product

The University of Chicago Press

Companies that implement everyday low-pricing strategies may alienate consumers if they come to believe low prices equal…

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