Consumers use online reviews to inform their purchasing decisions, but the reviews can be influenced by many different factors.
Articles on Online reviews
Displaying 1 - 20 of 23 articles
The way ratings are displayed — as stars versus numbers — can shape consumer perceptions in subtle, yet predictable ways.
No one wants to spend their hard-earned money on a dud product, so we’ll seek advice from strangers. Online reviews can help – but often lead us down the wrong path.
There has been quite a bit of research on online product reviews that try to sway consumer sentiment, but new research looks at reviews that are instead a form of entertainment.
With the start of August comes the time to book holidays - how important are reviews and how do businesses react to them?
Unravelling authenticity in the digital age.
Patient online comments are often underused, if they are used at all.
The global trade of counterfeit and pirated products costs countries like Canada billions a year. Governments and industries must come together to protect Canadians.
Online reviews have a big impact on buying decisions – but how can shoppers sort the real ones from the fakes?
‘See your GP’ is standard advice. But what if you don’t have one? Or yours is shutting up shop? Here’s how to find a new GP who suits you.
A recent extortion scam involved threatening to leave unfavourable reviews to restaurants unless they paid up shows the dangers of relying on the wisdom of crowds.
Your trust in online consumer reviews may be misplaced. Check your ability to spot real from fake reviews with our quiz.
Hajj pilgrims looking online for advice about their upcoming pilgrimage to Mecca, in Saudi Arabia, may not find TripAdvisor so useful.
Reviews are essentially short stories. The best use the same elements that make a novel gripping.
Writing a negative online review can have serious consequences, so you need to be careful about how, and what, you write.
The Shed at Dulwich reached TripAdvisor’s No. 1 spot for restaurants in London before it was revealed to be a hoax. The stunt showed how easily we are fooled. The lesson learned? Trust no one.
New research reveals a happy work force is likely to increase a business’s profitability.
Companies may benefit when customers create content, provide feedback and do busywork once done by paid employees, but what about the customers themselves – all of us?
Sharing information would inform important decisions about elderly care.
Companies have increasingly been using hidden gag clauses, in which customers unwittingly sign away their rights to post online reviews after purchasing a product.
Top contributors
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AI Strategist and Professor of Digital Strategy, Loughborough University
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Professor of Persuasive Language and Storytelling, SKEMA Business School
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Professor of Economics, Monash University
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Associate Professor of Communication Studies, Northeastern University
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Brechner Eminent Scholar in Mass Communication, University of Florida
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Professor of English, York University, Canada
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Visiting Scholar in Anthropology, New York University
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Senior Lecturer in Law, The University of Western Australia
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Prince Mohammad Bin Salman College (MBSC) of Business & Entrepreneurship
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Professor, Ivey Business School, Western University
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Professor of Cybersecurity, Head of BU-CERT, Bournemouth University
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Associate Professor of Marketing, University of Technology Sydney
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Associate Professor, Université de Montpellier
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Associate professor, Loyola University Chicago
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Senior lecturer, The University of Queensland