The mere possibility of online competition is restraining prices offline.
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Companies may benefit when customers create content, provide feedback and do busywork once done by paid employees, but what about the customers themselves – all of us?
Social media feedback has made businesses think twice about what makes a good customer.
Peeple is getting called the Yelp of rating people. The cofounders say it will be a positive place that turns character into currency. But does it make sense to rate people as we rate restaurants?
Yelp.com reviews use fancier words to describe expensive restaurants, compare unhealthy food to crack and describe poor customer…
A BBC report has uncovered that nearly half of the reviews for a single NHS trust on NHS Choices were submitted from the trust’s own computers. The reviews had been provided by Patient Opinion, which gathers…
Top contributors
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway, University of London
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Professor of Marketing, Royal Holloway, University of London
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Research Associate, London School of Economics and Political Science
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Associate Professor of Communication Studies, Northeastern University
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Visiting Scholar in Anthropology, New York University
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Scientia Professor of Economics, UNSW