Shabnam Azimi

I am an Associate Professor of Marketing at the Quinlan School of Business at Loyola University Chicago. I teach undergraduate and graduate courses in digital marketing, digital marketing analytics, and marketing research methods. My research examines how consumers process online information and how that shapes their judgments and decisions. In particular, I study the misconceptions, biases, and vulnerabilities that affect how people evaluate information and make choices in digital environments. My work spans topics such as fake online reviews, procrastination, and valence asymmetry. It has appeared in leading journals, including the Journal of the Academy of Marketing Science and the Journal of Advertising, with coverage in The Wall Street Journal and NPR's Planet Money.