Articles on Millennials

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Enthusiasm for ethical consumption often meets frustration. Consumers frequently encounter greenwashing, performative allyship and corporate backpedalling. THE CANADIAN PRESS/Ethan Cairns

Why Gen Z and millennial consumers feel disillusioned — and how they can drive real change

Political consumerism — the act of buying or boycotting products for political or ethical reasons — is on the rise among younger generations.
Online ads are being targeted at clearly defined voter subgroups during the Canadian federal election campaign. THE CANADIAN PRESS/AP-Michael Dwyer

Federal election: Conservatives and Liberals are targeting different generations and geographies online

Online social media ad purchases by the Conservative and Liberal parties reflect two different strategies aimed at different geographic areas and age demographics.

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