Young people in rural Wales don’t want to leave, but without opportunity or a voice, many feel they have no choice.
Articles on Generation Z
Displaying 1 - 20 of 55 articles
With solo living on the rise, more consumers are dining, traveling and spending on their own. Yet most brands still design their offerings year-round for couples.
Gen Z’s priorities — flexibility, mental health and purpose — are reshaping what ‘good employment’ looks like, and if employers want to retain them, they need to listen.
The religion gap between American men and women may be narrowing, a scholar explains – reflecting a seeming ‘God gap’ in US politics.
Generations already suffering a shattered sense of safety from US gun violence do not see the military as a viable option, a terrorism scholar argues.
Honor your values, invest in yourself and don’t forget your ‘happy circle.’
More and more children and teenagers are hitting the gym, but there are many misconceptions surrounding young people and strength training.
The objectification of women at the heart of 90s pop culture does not gel with what we think of as the sexually open, progressive politics of generation Z.
Gen Z consumers care about the environment yet they are tempted by ultra-fast fashion. What explains this cognitive dissonance?
Social, cultural and economic contexts shape each generation, making some better than others at spotting business opportunities.
Protests in Kenya reveal that a young, enlightened, urban population can drive a hard bargain with a state that is failing them.
The Australian Defence Force is in desperate need of more recruits. How could they get more Gen Z people on board?
Spirituality is central to Aboriginal and Torres Strait Islander people and is growing in popularity with young Australians. What is it? And how is it different to religion?
Younger generations today agree more on key national issues than older generations do. A time of intense polarization may be ending.
Half of romantically partnered Australians are coupled with people who don’t share their political views – particularly Generation Z and millennials. Why? Our expert has some ideas … and the figures.
Europe’s ageing population means that Generation Z stands to inherit huge amounts of property in the coming years, resulting in reduced demand for mortgages.
The TV producer showed how storytelling can bridge divides and serve as a beacon of truth in a complex world.
Fake social media campaigns can negatively affect both influencers and brands.
How can Generation Z serve as effective agents of economic reform in a system they don’t believe in?
Younger Iranians have tapped into social media to connect with one another, vocalize their demands and highlight the government’s brutality.
Top contributors
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Senior Research Fellow, Institute for Water Futures & School of Cybernetics, Australian National University
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Associate Professor, University of Cape Town
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Senior Lecturer (Associate Professor) in Digital Marketing, Royal Holloway, University of London
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Director, Center for Information and Research on Civic Learning and Engagement in the Jonathan M. Tisch College of Civic Life, Tufts University
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Reader in Fashion, Marketing and Sustainability, Glasgow Caledonian University
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Professor, Business and Management, Queensland University of Technology
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Research Lead at Rhythm Obscura / Lecturer in the School of Art, Design and Architecture, University of Plymouth
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Professor of Political Science, Hamline University
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Smith Professor of Equity and Inclusion in Business, Queen's University, Ontario
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Professor of Human Resource Management, Cranfield University
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Professor of Political Science, Washington College
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Professor of Strategy, Hult International Business School
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Assistant Professor of Higher Education Leadership, Mississippi State University
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Senior Lecturer in Human Geography, University of Dundee
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President, Penn State