Research has shown gendered marketing in toys can shape kids’ future aspirations.
Articles on LEGO
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Students explored ideas of identity through model building.
Natural curiosity, developing motor skills, and a limited understanding of risk make for a dangerous combination.
Corporate supply chains are riddled with high, uncounted emissions, as Lego discovered. New regulations mean more companies will face tough, sometimes surprising, choices.
A scholar of design who researches brand campaigns critiques the social media platform’s new look.
Scientists used Lego to build a bioprinter capable of printing human tissue samples.
Is a science kit, some Lego, or building blocks best for fostering kids’ STEM skills and creativity? Fear not – it’s not what’s in the box, but what happens after you open it, that’s most important.
Being an ethical brand can be a complex and often slow process. But with authenticity and the right leadership it can work.
We spoke to 332 Year 3 students about what they want to be when they grow up. Some responses raised alarms.
We reviewed research into gender stereotypes and biases in early childhood, and found gender as a social category develops early in life, and insight into some gender stereotypes begins early.
In a recent episode of Lego Masters, contestants were asked to build a castle in the style of the Spartans. It had white city walls — but the real Spartans famously refused to build a wall.
Why do certain toys create a frenzy? Turning raw materials into something that sparks kids’ imagination is no small endeavour.
The most thoughtful gifts can also be the most sustainable, and last long after Christmas has ended.
A regular family ritual like a dinner and games night contributes to the rhythm and predictability of life and becomes part of a family’s unique DNA.
The female characters appear to reinforce traditional gender roles.
Truly green plastic requires more than sustainable raw materials.
The power of play and how Lego is changing the world one brick at a time.
In a new book, philosophers argue that Lego’s coloured bricks are not just a toy, but a tool that raises challenging questions about creativity, conformity and culture.
The Lego Batman Movie is a worldwide box office smash – but have the filmmakers delved too much into the character’s more ‘toxic’ elements?
The ‘alternative-right’ has used social media to become a hugely influential movement in global politics. Where is the left’s version?
Top contributors
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Executive Dean of the Faculty of Law, Queensland University of Technology
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Senior Lecturer in Human Geography, University of Portsmouth
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Professor of Sustainable Development, Keele University
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Head, Public Engagement, Chau Chak Wing Museum, University of Sydney
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Master's Student in Educational Research, Language and Literacy Program, University of Calgary
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Senior Instrument Scientist, Australian Nuclear Science and Technology Organisation
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Associate Professor, School of Education, Faculty of Social Sciences; Early Start Research Institute, University of Wollongong
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Professor of Organisation Studies, University of Bristol
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Associate Professor in Education, Northumbria University, Newcastle
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Associate professor, Architecture and Design, Swinburne University of Technology
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Professor of Health Psychology, University of Bath
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Adjunct Lecturer, School of Languages, Literatures, Cultures and Linguistics, Monash University
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Professor of Intellectual Property Law, City St George's, University of London