Articles on Food marketing

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Protesters appear in front of Starbucks Korea headquarters in Seoul after the company launched its ‘Tank Day’ campaign, which sparked widespread backlash. Kichul Shin/NurPhoto via Getty Images

Starbucks’ big marketing blunder in South Korea shows how cultural blind spots can put global brands in a bind

Translation is only part of the challenge for multinational companies. Words, slogans and symbols can take on entirely different meanings across cultures.
Artwork created by public school students about the availability of healthy foods in schools. (Sara Kirk)

School‑approved Cheetos? Why we must protect school food from corporate interests

An effective national school food program can help build the foundations for a healthy population. That’s why Ottawa must limit the influence of the food industry on a national school food program.
With so much competition, food marketers need to grab the attention of consumers so they buy their products, not another competitors. This is why product packaging is so important. (Shutterstock)

Preventing obesity starts in the grocery aisle with food packaging

The size of food images on product packaging plays a key role in exacerbating diet-related illnesses and obesity.
Figuring out which foods garner more social media engagement will help restaurants and food content creators determine how to better amplify the reach of their online content. (Shutterstock)

Move over unicorn lattes, there’s a new Instagram trend in town: Normal‑looking food

New research using AI finds that trendy, unique-looking foods generate less social media engagement than traditional, normal-looking foods.
Most consumers are unaware that the Health Star Rating system is compensatory, and that one negative nutritional attribute, such as high sugar, can be cancelled out by a positive attribute like fibre. from www.shutterstock.com

Why the Australasian Health Star Rating needs major changes to make it work

A food heath labelling system Australia and New Zealand introduced five years ago is under review and needs a significant overhaul to make it useful for consumers looking for healthy options.

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