- Associate professor, Te Herenga Waka — Victoria University of Wellington
An International Marketing and Business researcher has broad research interests including trade policies, SME internationalisaiton, social media branding, food marketing and China market entry.
Experience
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2019–presentAssociate professor, School of Marketing and International Business, Victoria Business School, Victoria University of Wellington
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2009–2018Senior lecturer, School of Marketing and International Business, Victoria Business School, Victoria University of Wellington
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2008–2009Lecturer/Research Fellow, Department of Marketing, Otago Business School, University of Otago
Education
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2009University of Otago, PhD in Marketing
Contact Hongzhi for
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