A traffic light labelling system and making sustainable dishes the default menu option boosted their popularity.
Articles on Ecolabellling
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In three different experiments, plant-based meal sales rose when there were more menu options.
We still don’t know whether ecolabels are significantly better for the environment than alternatives.
The COVID-19 crisis highlights the importance of supply chains. But even with the increased recent attention, most supply chains remain murky. Consumers can play a key role in lifting that cloud.
Top contributors
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Research Fellow in Behavioural Science, University of Oxford
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Health Sustainability Diets Researcher, University of Glasgow
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Health Behaviours Researcher, University of Oxford
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Professor in Operations Management and Sustainability; Associate Dean Research at UC Business School, University of Canterbury
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Professor of Industrial Engineering & Assistant Vice-President, International, Toronto Metropolitan University