AI-generated fashion models may become the future, but they should be used responsibly.
Articles on Consumer psychology
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When you’re tired and distracted, an online ad’s claims can be more effective in pitching a product when they’re assertive and explicit.
What do insights into consumer behaviour tell us about the future of the fashion industry?
We don’t just shop with our eyes – touch has a big influence too.
Ending production of the 1-cent coin will save the government money and could streamline big retailers’ operations. But it could also pinch small businesses and cash-reliant consumers.
An economist swears by this technique.
A really good deal can make economic sense. But new research shows people are inherently suspicious if an offer seems overly generous.
An expert on mental health and social media explains why Taylor Swift’s latest album resonates with her.
When boomers pick out an article of clothing for the elderly, they consider not only the practical aspects like comfort and ease of care, but also how the item will make them feel.
Repeating negative messaging can have a sleeper effect, and influence people’s views in the longer term.
After six weeks of measuring their food waste, surveyed households found it easier to cut down.
We are easy prey for drip pricing, the practice of incrementally disclosing unavoidable additional fees, squeezing our wallets and feeling unfair.
Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
Our relationship with money is complex – but when it comes time to indulge or resist the sales, a few tricks can help your spending.
How to protect your future self from post-purchase regret.
Research suggests that the name of a product affects our perceptions of it – before we have even tried it.
Choosing the wrong gift can damage a relationship. Here is some advice, based on decades of research, on how to side-step the pitfalls.
Right now, physical distancing is the most important preventive strategy we have against COVID-19. So why is it so hard for us to do what’s right?
People are more receptive to a caring tone than fighting talk.
The trick is changing our actual behaviour, as well as our intentions.
Top contributors
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Professor of Consumer Psychology, Anglia Ruskin University
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Associate Professor of Marketing, University of Technology Sydney
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Professor in Organisational Psychology, Dublin City University
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Assistant Professor, Retail Management, Toronto Metropolitan University
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Assistant Professor of Marketing, University of Oregon
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Lecturer in International Business and Strategy, Henley Business School, University of Reading
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Lecturer in Marketing, University of Reading
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Senior Lecturer in Marketing, Nottingham Trent University
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Assistant Professor of Marketing, University of Wisconsin-Milwaukee
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Senior Research Fellow, Australian National University
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Associate Professor of Advertising and Public Relations, University of Tennessee
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Associate Professor, School of Fashion, Toronto Metropolitan University
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Clinical Associate Professor, Faculty of Medicine, University of British Columbia
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Assistant Professor of Marketing, Cornell University