The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers’ values.
Articles on Consumer habits
Displaying 21 - 28 of 28 articles
Simply copying and pasting what works without adjusting for local circumstances is very risky.
Fears from retailers that shoppers will curtail purchases is generally unfounded - but not for a few categories.
We want products that last, it’s up to manufacturers to provide us with the information we need to buy them.
Black Friday sales are expected to continue their upward trend thanks to savvy retailers and consumers who can’t resist a bargain.
Almost everyone wants to throw out less food. The good news is that even something as simple as organising your fridge into zones for different food types can stop your bin filling up.
New research shows one in four shoppers misjudge the value of supermarket deals.
Consumers are more likely to choose locally sourced products when shopping, and define “local” as foods from their region…
Top contributors
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Professor of Comparative Literature, UCL
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Director, Agri-Food Analytics Lab, Professor in Food Distribution and Policy, Dalhousie University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Visiting Fellow, Australian National University
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Researcher, Urban Informatics Research Lab, Queensland University of Technology
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Maître de conférences, chercheur en marketing, Université Bretagne Sud (UBS)
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Research Associate, Adelaide University
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Senior Lecturer in Marketing., Edge Hill University
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Maître de conférences associé à l’IAE Brest, chercheur associé au LEGO, IAE Brest
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Senior Lecturer in Digital Marketing and Strategy, University of Salford
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Research Associate, Ehrenberg-Bass Institute, Adelaide University
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Senior Lecturer, Agribusiness, University of Energy and Natural Resources
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PhD Candidate, Department of Kinesiology; Epidemiogist at Henry Ford Health, University of Windsor
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Professor of Health Marketing, Deputy Director Centre for Social Impact (CSI), Flinders University, Adelaide University