Consumerism is entering the playground and placing further pressure on already stretched parents.
Articles on Brands
Displaying 61 - 80 of 85 articles
John Lennon’s Revolution was panned by the radical media as a ‘petty bourgeois cry of fear’ in 1968. Then, in 1987 it was claimed by Nike to be the controversial soundtrack of its most seminal advert.
Going private would help Tesla reestablish its luxury status.
Major brands which suffer from high profile product recalls need to follow some basic rules to make sure they weather the storm.
It’s not just about Brexit. Unilever’s decision makes good business sense, too.
‘Parasitic’ or copycat brands which mimic famous names are creating a market place of their own but they are treading on thin ice when it comes to copyright and intellectual property law.
Brands are notoriously hard to manage and protect from global competition. Here’s how Triumph Motorcycles resurrected itself.
Why did most fans shun the prequel series, but embrace the recent spate of ‘Star Wars’ films? A recent study offers some clues.
Research shows social media allows people to disclose all sorts of information about their love for these brands and to seek out like minded people.
As companies strive to take advantage of the selfie phenomenon, they’re also realizing that consumers’ self-portraits constitute a whole new form of brand co-creation.
Every new batch of bees needs the equivalent of eight hectares of lavender fields to prosper.
Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.
How can companies brought low by scandal or failure remember the lessons they should be learning?
Magazines like Vogue are fashion’s gatekeepers, but now style bloggers are democratising the fashion world – and the mags don’t like it.
The doping scandal has dragged the Olympic brand through the mud – and making it shine again will be no easy task.
Advertising takeovers and creative forms of disobedience are some of the few means left to contest who is allowed to maintain a public voice at COP21.
Essena O'Neill’s dramatic rejection of her successful social media channels raises important questions about how advertising and sponsored posts are regulated on social media.
New research shows that the old advertising maxim ‘sex and violence sell’ may be bad for business.
The star of John Lewis’s Christmas ad, Monty the penguin, has been leading a march of activity for the company. The cute and fluffy mascot has become the star of the season, thanks to his display of friendship…
International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the…
Top contributors
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Senior Lecturer of Marketing, RMIT University
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Professor of Journalism and Communication and Director of the Master's Program in Brand Responsibility, University of Oregon
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Associate Professor in Marketing, University of Canterbury
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Emeritus Professor, Brunel University of London
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Assistant Professor in Organization Theory, Aalto University
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Doctoral Candidate, School of Business, Royal Roads University
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Emeritus Professor of Apiculture, University of Sussex
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Professor of Communication, The Ohio State University
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Vartan Gregorian Post-doctoral Fellow in Science Communication, University of Pennsylvania
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Professor of Marketing, University of Southampton
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Professor of Health Service Operations, School of Pharmacy & Medical Sciences, University of Bradford
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Associate professor, UCL