With the gay pride season coming to a close, here is a question: have you withdrawn money from a multi-coloured gAyTM this summer? Or have you even tucked into your Burger King Pride Whopper? And if you…
Articles on Brands
Displaying 81 - 85 of 85 articles
In the world of luxury fashion, Chanel stands apart from the crowd. But it’s not the designs that make it different. The French luxury brand is one of the last few major labels that does not sell its clothes…
China manufactures an enormous amount of consumer goods. Its value to the global economy is estimated to be around US$7 trillion. But stigmatised as low cost, low quality products, Chinese brands have…
How many Twitter followers do you have? As a rule of thumb, the worth of a conventional blog can be measured by the number of comments it accrues per posting. If comments are the social capital of blogs…
Brands with Facebook fan pages are failing to engage with Facebook users beyond the initial “Like” click, according to new…
Top contributors
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Senior Lecturer of Marketing, RMIT University
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Professor of Journalism and Communication and Director of the Master's Program in Brand Responsibility, University of Oregon
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Associate Professor in Marketing, University of Canterbury
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Emeritus Professor, Brunel University of London
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Assistant Professor in Organization Theory, Aalto University
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Doctoral Candidate, School of Business, Royal Roads University
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Emeritus Professor of Apiculture, University of Sussex
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Professor of Communication, The Ohio State University
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Vartan Gregorian Post-doctoral Fellow in Science Communication, University of Pennsylvania
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Professor of Marketing, University of Southampton
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Professor of Health Service Operations, School of Pharmacy & Medical Sciences, University of Bradford
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Associate professor, UCL