TV has long been the golden goose of political advertising – the one who spends the most wins. That’s over, and it’s a new era of digital advertising. No one’s done it better than Donald Trump.
Articles on Television advertising
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E-commerce videos are a precision advertising tool which could put the nail in the coffin of traditional television adverts.
CBS is not only the likely new owner of Ten Network but a major supplier of content to every television network and streaming service.
The lines are blurring between programs and commercials.
The final season concludes in 1969. What happened in the advertising industry over the ensuing decades?
The axe swung at Network Ten and removed the head of its breakfast program Wake Up - just over six months since it launched. And why? Nobody was watching. The 6am to 9am timeslot has been a hotly contested…
In the shadow of its worst ever annual sales figures – fewer than 28,000 Commodores sold in 2013 – Holden is persisting with an extraordinary advertising campaign to “explain” its decision to cease car…
Channel Nine is a station of two tales. The first is the positive story its viewers see: smiling in-house celebrities, reliable newsreaders, and blockbuster programs such as House Husbands, The Voice…
The most recent Australian anti-obesity measure, the West Australian LiveLighter campaign, features a series of shocking television advertisements, including one showing a middle-aged man in his kitchen…
Top contributors
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Associate Professor of Screen Media, Victoria University
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Senior Fellow, Said Business School, University of Oxford
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Professor of the Practice of Data Science, Washington University in St. Louis
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Professor of Political Communication; Director CAJ, The University of Melbourne
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Lecturer, Indiana University
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SHARP Professor, Vitalities Lab, Centre for Social Research in Health and Social Policy Centre, and the ARC Centre of Excellence for Automated Decision-Making and Society, UNSW
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Associate Professor of Communication, College of Mount Saint Vincent
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Lecturer in Journalism, Murdoch University
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Senior Research Associate, RMIT University