Science has always been part of a marketplace of ideas, where claims vie for audiences, resources and belief, and where power, persuasion and status shape which ideas are heard, trusted or forgotten.
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After two Triple Zero outages, a data breach and a $100 million fine for predatory sales in recent years, sorry is not enough. Here’s what Optus needs to do next.
The Olympic and Paralympic games have been awarded to host cities in tandem since the early 2000s. But hosting the Paralympics can bring a city unique benefits that long outlast the games.
2 marketing experts explain how the former All-Pro center for the Philadelphia Eagles has built a powerful personal brand centered on being a gritty underdog with family values.
Consumers relate to brands and logos on an emotional level. The response to Elon Musk’s rebranding of Twitter has revealed the emotional connections people have to the brands they use.
Court decision protects trademarks that help consumers make informed choices.
Nestle’s experience explains why the Coon deliberations are taking so long.
When you ask Americans what the word ‘science’ brings to mind, a majority respond ‘hope.’ Using this built-in brand can help communicate important science messages.
The high court struck down a ban on trademarking ‘immoral’ or ‘scandalous’ words and symbols. A trademark scholar explains why that’s a good thing.
A trademark law scholar explains why the impossible-to-apply standard, dating back to the early 20th century, is ineffective and needs to be abolished.
South Africa’s food making giant, Tiger Brands, could have handled the listeriosis crisis better.
If we think about universities as corporations and their sports teams as marketing tools, everything about the UNC academic scandal – and the nonresponse – makes perfect sense.
The Trump brand has taken a hit since Donald Trump won the U.S. presidency. The mistake? Failing to separate the businesses from the personalities.
The brand of South Africa’s ruling party, the 104-year-old ANC, is in serious decline. The party needs to act decisively to stop this.
Research shows social media allows people to disclose all sorts of information about their love for these brands and to seek out like minded people.
BHP’s rebrand is unlikely to affect the bottom line, research shows. But if it improves relations with politicians and voters, it would still be a success.
Wells Fargo and United Airlines have both been facing an onslaught of negative publicity and will have a tough time restoring trust with their customers. Here’s a good place to start.
Some considerable damage has been done to the Ford brand as a result of the Kuga fires but Ford South Africa can still make amends.
Ford South Africa has made some elementary mistakes in handling the crisis caused by fire hazards in its Kuga Ecoboost 1.6 litre model.
Top contributors
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Dean and Professor of Law, University of New Hampshire
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Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
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Professor of Sociology, Villanova University
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Associate Professor of Marketing, University of Cape Town
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Deputy Dean (Research and Innovation), School of Economics, Finance and Marketing, Professor of Marketing, RMIT University
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Honorary Research Fellow, Macquarie University
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Doctor of business studies, Stellenbosch University
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Professor of Marketing, MIT Sloan School of Management
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Associate Professor in the Department of Marketing Management at the University of Johannesburg, University of Johannesburg
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Senior Lecturer - Branding, Macquarie University
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Assistant Professor of Marketing, University of Portland
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Assistant Professor of Life Sciences Communication, University of Wisconsin-Madison
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Assistant Professor in law researching at the intersection of brands, trust, intellectual property and expression, Toronto Metropolitan University
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Associate Professor of Practice, Fox School of Business and Management, Temple University
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Professor of Marketing, Temple University