Articles on Woolworths
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In recent days, Woolworths and Coles have put out a flurry of media releases, each staking a claim to being the cheapest place to buy alcohol this summer. Coles have “declared war” on liquor prices and…
In 1954, American consumer behaviour academic, Gregory Stone identified four different types of consumers. Consisting of 150 in-depth interviews, Stone’s research found there was an “economic” shopper…
Woolworths has unveiled details of its plan to launch an assault on the $42 billion Australian hardware and home improvement market with its Masters store brand, raising the prospect of a new chapter in…


