Articles on Influencer culture
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Telling people to ‘just say no’ to drugs has never worked. Better education and awareness of the harms is key.
The model and mother of three makes meals entirely from scratch on TikTok – with some labelling her content as ‘rage bait’.
Taking selfies is a normal part of daily life for millions of social media users. But doing so while exercising at the gym can be harmful.
The virality of Elmo’s X post showcases how fictional characters are turning into influencers.
Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.
Sustainable fashion collaborations show that living an eco-friendly life can be fun - here’s how popular shows can help dismantle consumerism altogether.
Influencers boxing retired MMA fighters, YouTubers and basketball players detracts from the legitimacy of the sport. It’s a short-term business decision, plain and simple.






