The idea of passive income is often glamorized, but the reality is that many of these ventures require significant effort.
Articles on social influencers
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Taking selfies is a normal part of daily life for millions of social media users. But doing so while exercising at the gym can be harmful.
Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.
Our research shows what valuable followers fume about.
There’s a fortune to made as a successful finfluencer. The gains for followers are far less certain.
The Australian Association of National Advertisers’ new code of ethics improves standards for mainstream advertising but leaves a big loophole in social influencer marketing.
Top contributors
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Reader in Marketing, Cardiff University
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Professor of Marketing, Cardiff University
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Assistant Professor, Faculty of Business, University of New Brunswick
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PhD Candidate in Film & Moving Image Studies, Concordia University
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Research Fellow in Public Health, The University of Queensland
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Senior Lecturer in Marketing, Lancaster University
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Senior Research Fellow in Public Health, The University of Queensland
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Professor of Finance, RMIT University
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University