Over 60% of middle and high school students we surveyed from 2021-2024 said they wanted to be social media influencers, or picked their future careers online.
Articles on Influencer
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YouTuber Jesse Ridgway’s post about his family’s decision to terminate a pregnancy due to a Down syndrome diagnosis has sparked debate about the persistence of eugenics narratives.
Micro-influencers can’t rely on fame for followers. Instead, they become educators, evaluators, advisors and entertainers, new research has found.
As digital replicas of real people become more common in image-based industries like fashion, urgent questions are emerging about the future of work in the cultural economy.
A sexualised gaze can fall on any image of a child online, no matter how innocently it was shared. But there is room for parents, policymakers and platforms to do more to protect children online.
Taking selfies is a normal part of daily life for millions of social media users. But doing so while exercising at the gym can be harmful.
Host Vinita Srivastava explores why racist, homophobic and sexist attitudes are increasingly showing up in school-age boys – and what we can do about it.
Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.
Influencer and trans woman Dylan Mulvaney promoted Bud Light beer on their social media and received vicious backlash from the conservative public.
We examined the pre-match fight on social media to compare how each fighter’s profile brand performed worldwide.
An expert explains the issues that influencers and content creators are up against.
Influencers fill emotional and information needs. They are perceived as role models followers identify with, or whose example they want to follow.
With advances in technology, robots and artificial intelligence have increasingly more sophisticated encounters with humans.
Influencers boxing retired MMA fighters, YouTubers and basketball players detracts from the legitimacy of the sport. It’s a short-term business decision, plain and simple.
Erika Thompson is clearly a competent beekeeper, who’s educating the public about honeybees in her own way on social media.
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Lecturer, School of Life and Environmental Sciences, University of Sydney
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Research Fellow in Public Health, The University of Queensland
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Associate Dean International, University of Chester
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Senior Research Fellow in Public Health, The University of Queensland
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Senior Ecologist, University of Sydney
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Ph.D. Candidate, Robotics, University of Toronto
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Associate Professor in the Department of Leadership, Higher and Adult Education at Ontario Institute for Studies in Education, and Director (Interim) of the Transitional Year Programme, University of Toronto
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Professeure-chercheuse en marketing
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Research Associate, XR Stories, University of York
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Adjunct assistant professor, Werklund School of Education, University of Calgary
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Fellow, Saint Mary’s University
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Senior Lecturer, Communication, Edith Cowan University
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Senior Lecturer of Marketing, RMIT University
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Assistant Professor, Faculty of Business, University of New Brunswick
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Senior Lecturer in Marketing, University of Hull