Online social media ad purchases by the Conservative and Liberal parties reflect two different strategies aimed at different geographic areas and age demographics.
Articles on Facebook ads
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As political parties desperately battle for voters’ attention, cybersquatting is one of many online tools in the toolkit. It’s only effective at further diminishing trust in government.
The social media strategies of many parties and candidates aim to bypass mainstream media to speak directly to voters, but they are often not as sophisticated as is assumed.
Targeted online ads allow shady advertisers to fly under radar. History shows a need for public accountability.
A study of Facebook’s Ad Library over the past three months, shows what federal MPs, state premiers and political parties are spending on the social media platform.
So far, Trump and Biden are spending money on Facebook and Instagram at roughly the same rate as Trump and Hillary Clinton did during 2016.
Facebook began blocking ads that linked Truvada and other HIV-related drugs to severe bone and kidney damage based on claims made in lawsuits.
Several flaws have already emerged in Facebook’s new measures to stop improper political influence.
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way people make decisions as they scroll through a never-ending feed of information.
Facebook users no longer see the site as a confidant. They’re struggling with how to deal with a messy codependence – and whether to just break up and move on with healthier friends.
To get out of the digital advertising quagmire, the only way is (business) ethics.
Without much delay, Facebook and Twitter could make significant changes to limit political manipulation and propaganda. Will they? And will users ask it of the social media giants?
The Liberal government is in the process of wooing tech giants as economic partners. They use Facebook data to help them win elections. How then will they regulate the privacy of our data?
Top contributors
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Graduate Research Assistant, McMaster University
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Assistant Professor of Marketing Weber State University, Weber State University
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Professor and Canada Research Chair in Communication Policy and Governance, McMaster University
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Professor of Law, University of Oregon
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Senior Lecturer in Communication, Deakin University
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Associate Professor of Communication, Wayne State University
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Professor of Information Studies, Syracuse University
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Professor of Media, School of Media, Film, and Journalism, Monash University
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Senior Lecturer in Marketing & Society, University of Bath
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Associate Professor of Media and Communication Studies, Ursinus College
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Assistant Professor of Media, Journalism and Film, Miami University
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Associate Professor of Advertising + Public Relations, Michigan State University
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Professor, Critical Indigenous Studies and Director of The Centre for Global Indigenous Futures, Macquarie University
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Senior Lecturer (Political Science), The University of Queensland
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Lecturer in Marketing, Research School of Management, Australian National University