Articles on Political advertising

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At a 2024 MIT Museum exhibit, visitors were asked to guess which videos were deepfakes. Lane Turner/The Boston Globe via Getty Images

We’ve tracked $80M of spending on almost 170 AI‑generated political ads this year – it’s weird

Almost 170 ads and $80 million in spending and only 31% with a disclaimer: Here’s what researchers found when they tracked AI in this year’s campaign ads.
A woman views a manipulated video in January 2019 that changes what is said by President Donald Trump and former President Barack Obama, illustrating how deepfake technology can deceive viewers. Robe LeverAFP via Getty Images

As AI political deepfakes go viral, lawmakers struggle to keep up – 2 states’ laws show limits of what they can do

Most states require warnings on AI-generated political ads, but studies show these disclosures do little to alter people’s willingness to share the content. Most states have legislated election deepfakes by requiring a warning 28 states require disclosures on the media
Scott Yung and Gisele Kapterian. Dan Himbrechts/AAP, Steven Markham/AAP, The Conversation

How do candidates skirt Chinese social media bans on political content? They use influencers

Popular Chinese apps WeChat and RedNote are a tool for political campaigning – but such content is banned. Here’s how parties work around it, including by avoiding proper disclosures.
gandr collage.

What political ads are Australians seeing online? Astroturfing, fake grassroots groups, and outright falsehoods

New data shows how groups with benign-sounding names like ‘Mums for Nuclear’ are running political ad campaigns online. But they don’t even have to be truthful.
Nearly $11 billion is projected to be spent on political advertising in the 2024 fall election season. PM Images/DigitalVision Collection via Getty Images

Blitz of political attack ads in Pennsylvania and other swing states may be doing candidates and voters more harm than good

Americans are being targeted with an unprecedented number of political attack ads this election season, and research shows that these ads can leave voters feeling exhausted, angry and stressed.
The Conversation, Tiktok,Dan Breckwoldt/Shutterstock

When it comes to political advertising, is AI ever OK?

As AI becomes ever more prevalent, it’s being used more frequently in political advertising. But there needs to be tighter regulations and safeguards around it so people know what they’re looking at.
There are real fears that AI will make politics more deceptive than it already is. Westend61/Getty Images

6 ways AI can make political campaigns more deceptive than ever

Politicians and their campaigns use a lot of methods, including manipulation and deception, to persuade you to vote for them and give them money. AI promises to make those attempts more effective.
Arizona’s cities and towns have been flooded with signage during the heavily contested 2022 elections. Justin Sullivan/Getty Images

Why campaigns have a love‑hate relationship with their signs

Supporters and volunteers love them. But it’s difficult for political scientists to determine whether they even influence the outcome of elections, since no two campaigns or election cycles are alike.

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