Articles on Political ads

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At a 2024 MIT Museum exhibit, visitors were asked to guess which videos were deepfakes. Lane Turner/The Boston Globe via Getty Images

We’ve tracked $80M of spending on almost 170 AI‑generated political ads this year – it’s weird

Almost 170 ads and $80 million in spending and only 31% with a disclaimer: Here’s what researchers found when they tracked AI in this year’s campaign ads.
A woman views a manipulated video in January 2019 that changes what is said by President Donald Trump and former President Barack Obama, illustrating how deepfake technology can deceive viewers. Robe LeverAFP via Getty Images

As AI political deepfakes go viral, lawmakers struggle to keep up – 2 states’ laws show limits of what they can do

Most states require warnings on AI-generated political ads, but studies show these disclosures do little to alter people’s willingness to share the content. Most states have legislated election deepfakes by requiring a warning 28 states require disclosures on the media
Strategists are giving names to political action committees that are designed to manipulate voters. Douglas Rissing/Getty Images

Don’t trust the name on the PAC

To manipulate voter perception, political action committees are adopting names that signal the opposite political goals from what those groups intend. And research shows the strategy is working.
Social media companies are doing a poor job of telling you who is responsible for the political ads you see. Anna Barclay/Getty Images

Unregulated online political ads pose a threat to democracy

Political ad transparency – who’s paying for ads and whether candidates stand behind them – is well-regulated for TV and radio. Online, not so much.
A voter and her child cast a ballot during the midterm primary elections in Virginia in June 2022. Alex Wong/Getty Images

Name‑calling in politics grabs headlines, but voters don’t like it – and it could backfire in the 2022 midterm elections

A record amount is being spent on political advertising in the midterm elections. But evidence shows that negative ads might work counteractively, discouraging voters from casting ballots altogether.
Joe Biden’s basement bookshelf has become a familiar background for his campaign videos. Photo by JoeBiden.com via Getty Images

Amid pandemic, campaigning turns to the internet

For many years, political operatives have been perfecting their use of the internet’s vast array of social media platforms, websites and digital tools.
The goal of every public appearance or interview by a politician is to “stay on message”. In itself, it’s not a malign tactic but the constant repetition of the same messages without answering questions can be a form of obfuscation. AAP Image/Lukas Coch

The vomit principle, the dead bat, the freeze: how political spin doctors’ tactics aim to shape the news

Any good political spin doctor employs a range of overt and covert tactics to get their message across. Here are some of the most common ones.

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