Articles on Streaming

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Charli XCX performs during a celebration of the annual release of Spotify Wrapped in 2022 in Los Angeles. Kevin Winter/Getty Images for Spotify

The marketing genius of Spotify Wrapped

Spotify has hit a marketing sweet spot: Users feel compelled to share their annual listening habits and, in doing so, advertise the streaming service to their legions of followers.
Netflix, HBO, AppleTV, Stan, ABC, The Conversation

Christmas capers, a creepy clown and war‑time stories: what we’re watching in December

Alongside some fresh Christmas flicks, there’s another ‘Carol’ featured in this month’s wrap – but this one is miserable, and trying to evade aliens.
A proposed mega-merger would give the new company massive influence over film, television, streaming and the cloud infrastructure. bymuratdeniz/iStock Getty Images Plus

A Paramount–Warner Bros. Discovery merger could give Trump even more influence over US media – shaping the news and culture Americans watch and stream

The proposed Paramount Skydance and Warner Bros. Discovery merger would concentrate oversight of two prominent newsrooms – CNN and CBS – under one owner with strong ties to Donald Trump.
Netflix, AppleTV, Pinterest

Over‑the‑top melodrama, a platonic rom‑com and retirement village murders: what to watch in September

From a new ABC drama to a Biggest Loser documentary, here’s the best of what’s streaming now.
HBO, AppleTV, Netflix

Shark tales, a sinking city and a breathless cop thriller: what to watch in August

Whether you like Nordic noir, horror, feisty feminists or gardening, our experts have rounded up the best of what’s new to streaming.
Getty Images

Discovering new NZ music in the streaming age is getting harder – what’s the future for local artists?

Streaming and social media have transformed the way we discover music. But algorithms and programming formats mean local artists are disappearing in the global mix.
The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. (Shutterstock)

The rebrand that went full circle: HBO Max to new HBO Max

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

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