Olympic organizers are known for fiercely protecting their many related trademarks. It helps maintain their value – but to whose advantage?
Articles on Sponsorship
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Your guide to how the French extravaganza compares to the other big events in sport.
The Queensland Police will now disclose all sponsorships, after a backlash over almost A$700,000 in unnamed donations. But what are the lessons from elsewhere about police and corporate donors?
When it was announced last year that Coca-Cola had agreed a two-year sponsorship deal with the owners of the London Eye, the general manager of the company’s UK and Ireland operations said the sponsorship…
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Professor of AfroEurasian Sport, EM Lyon Business School
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Senior Research Fellow in Social Marketing and Health, University of Stirling
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Associate Professor, RTA School of Media, Toronto Metropolitan University
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Research Associate, Department for Health, University of Bath
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Policy and Knowledge Exchange Lead, Department for Health, University of Bath
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Postdoctoral Research Fellow, Department of Health, University of Bath
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Associate Vice President for Entrepreneurship and Innovation, Clemson University
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Professor of Educational Psychology & Higher Education, University of Nevada, Las Vegas
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Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University
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Emeritus Professor of Marketing, University of Birmingham
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Professor, University of Birmingham
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PhD candidate, Centre for Comparative Literature, University of Toronto
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Senior Lecturer in Sport and Leisure Management, Nottingham Trent University
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Professor and Director, Center for Sports and Management, WHU – Otto Beisheim School of Management
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Assistant Professor, Sport Management, Brock University