The UK has banned tobacco adverts at sports games since 2002. There is no equivalent for climate-wreckers.
Articles on Sports sponsorship
Displaying 1 - 20 of 28 articles
Stadium naming rights are controversial at the best of times, so why do companies pay so much for them?
The unique relationship between Nike and Hockey Canada makes the end of their decades-long sponsorship especially notable.
While positive change has been seen, especially surrounding this year’s Women’s World Cup, there is still much work to be done by organizations governing women’s professional sports.
Many feel the money could be better spent developing local sport.
Cryptocurrency customers and sports fans have crossover demographics, but an advertising splurge could distract from solving deeper problems.
Sports sponsorship is the main way children are exposed to alcohol marketing. It increases their risk of drinking at earlier ages, drinking more once they start and drinking more hazardously.
Athletes must seek other ways to finance their careers beyond state and private sponsorships.
Sexism in sport plays out on and off the field. Differences in marketable qualities for endorsement deals as well reactions to male versus female athletes behaving badly are evidence of this.
Millions are spent on sports sponsorship in Australia each year, but we are only just starting to figure out whether it is worth it.
The swimwear company has made the most of a messy situation.
Olympic organizers are known for fiercely protecting their many related trademarks. It helps maintain their value – but to whose advantage?
Unhealthy sponsorship of sport filters all the way down from the elite level through to Saturday morning kids’ clubs.
The controversy over the confectioner’s campaign ahead of the European championship is a media beat-up.
Why Adidas pulled its sponsorship of the IAAF, the governing body of world athletics.
The attempt to hand-off unofficial advertising during the RWC failed.
What does Gazprom hope to achieve with its deep and generous relationship with football?
There is a growing business risk for sponsors from being associated with FIFA and they are better placed than UEFA even to push for reform.
Sporting bodies shouldn’t unconditionally accept sponsorship from nutritional supplements and sports drinks companies because a link with sports lends undue credibility to these unproven products. In an…
Ian Thorpe is unpopular with some critics, despite a largely positive reaction when he came out last weekend. The issue is money. Stories are circulating that he was warned prior to the 2000 Olympic Games…
Top contributors
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor, University of Canterbury
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Director of Cancer Programs, Cancer Council NSW; PhD Candidate in Nutrition & Dietetics, University of Sydney
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Associate professor, Monash University
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Research fellow, Department of Paediatrics and Child Health, University of Otago
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Professor, Institute for Media and Creative Industries, Loughborough University
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway, University of London
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Professor of Sports Law, Manchester Metropolitan University
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Assistant Data Analyst, Queensland University of Technology
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Lecturer in Sport Management, Loughborough University
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Associate Professor, UQ Business School, The University of Queensland
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Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Senior Lecturer in Public Health Nutrition, University of Wollongong