Researchers describe what they call a consumption stigma – when you feel judged or looked down on for using certain products or services.
Articles on Social judgment
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Social psychology researchers found that people commonly exaggerate the presence of certain groups – including ethnic and sexual minorities – because they perceive them as ideologically threatening.
Human beings seem to be born wearing rose-colored glasses. Psychologists are interested in how this bias toward the positive works in the very young – and how it fades over time.
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