By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.
Articles on Deinfluencing
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During times of economic uncertainty, some social media influencers become deinfluencers and encourage us to spend on less expensive versions of products.
Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.
