For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – such as feeling valued – also matter.
Articles on Rewards programs
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Many Starbucks customers are irked by recent changes to its popular rewards program. But they may not have as much to complain about as it seems.
Financial rewards can entice us to exercise more, and the benefits are lasting, according to a new research review.
The companies that head up loyalty rewards programs must compensate for their uncertainty about your reward preferences.
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Professor of Business Analytics, Questrom School of Business, Boston University
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Associate Professor, School of Kinesiology, Western University
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Professor of Operations Research, Brock University
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Associate Professor of Business, Boston University
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Associate Professor of Management Science and Supply Chain Management, Sprott School of Business, Carleton University
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Professor of Marketing and Service Science, Edith Cowan University
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Lecturer, Marketing, Edith Cowan University