Misfluencers fuel the spread of misinformation by being a perceived as a trustworthy source of information.
Articles on Online influence
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People have formed tribes since the dawn of time and, in the digital age, online tribes are helping members deal with all the uncertainties and decisions involved in getting kids ready for school.
Rules against celebrity endorsements of medicines are there to protect consumers – it doesn’t matter how many followers influencers have.
People know about Facebook’s problems, but assume they are largely immune – even while they imagine that everyone else is very susceptible to influence.
Top contributors
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Distinguished Professor of Communication UCSB, Faculty Affiliate Berkman Klein Ctr @ Harvard University, University of California, Santa Barbara
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Reader in Intellectual Property Law, Brunel University of London
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Senior Lecturer & Researcher in Digital Marketing, Edith Cowan University
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Senior lecturer/ Co-Director, University of the Free State
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PhD candidate in Development Studies, University of the Free State