Violetta Wilk

3

Articles

3

Comments

Researching, teaching and consulting in brand crisis management, omnichannel marketing, social media marketing, online influence, online brand advocacy, digital consumer behaviour, digital tribes, online communities, artificial intelligence (AI) in curriculum, and big data analysis and data visualisation.

Experience

  • 2023–present
    Senior Lecturer & Researcher, Edith Cowan University
  • 2018–2023
    Lecturer & Researcher, Edith Cowan University
  • 2013–2018
    Assistant lecturer, University of Western Australia
  • 2007–2012
    Brand and Marketing Project Manager, Curtin University
  • 2006–2007
    International Marketing Officer, University of Western Australia
  • 2004–2006
    Business Development Consultant, Corrs Chambers Westgarth Lawyers
  • 2001–2004
    Research and Marketing Consultant, Property Council of Australia

Education

  • 2018 
    University of Western Australia, Doctor of Philosophy (PhD)
  • 2001 
    University of Western Australia, Bachelor of Commerce (1st Class Honours)

Publications

  • 2023
    CyberPsychology, Behavior and Social Networking, Defining Virtual Consumerism Through Content and Sentiment Analyses.
  • 2023
    International Journal of Agile Systems and Management, Social Media Users Perspectives on the Supply Chain: Positivity amongst Negativity During COVID-19 Panic Buying in Australia.
  • 2023
    Journal of Big Data, An exploratory content and sentiment analysis of the guardian metaverse articles using Leximancer and natural language processing.
  • 2022
    International Journal of Hospitality Management, Online Brand Detraction in an Online Opinion Platform.
  • 2022
    Asia Pacific Journal of Marketing & Logistics, Supply chain insights from social media users’ responses to panic buying during COVID-19: the herd mentality.
  • 2022
    Tourism Recreation Research, Showcasing Leximancer in tourism and hospitality research: a review of Leximancer-based research published in tourism and hospitality journals during 2014–2020.
  • 2021
    Journal of Tourism Futures, Twitter content analysis of the Australian bushfires disaster 2019-2020: futures implication. https://doi.org/10.1108/JTF-10-2020-0183
  • 2021
    Tourism Management Perspectives, Sport event and destination co-branding: Analysis of social media sentiment in an international, professional sport event crisis. https://doi.org/10.1016/j.tmp.2021.100848
  • 2021
    Asia Pacific Journal of Marketing & Logistics, Online Brand Advocacy and Brand Loyalty: A reciprocal relationship?
  • 2021
    The International Entrepreneurship and Management Journal, The state of #digitalentrepreneurship: A big data Leximancer analysis of social media activity
  • 2021
    Tourism Recreation Research, Exploring Online Destination Brand Advocacy. https://doi.org/https://doi.org/10.1080/02508281.2021.1992952
  • 2021
    Public Relations Review, Social media users’ crisis response: A lexical exploration of social media content in an international sport crisis. https://doi.org/10.1016/j.pubrev.2021.102057
  • 2021
    Journal of Business Research, A big data exploration of the informational and normative influences on the helpfulness of online restaurant reviews. https://doi.org/https://doi.org/10.1016/j.jbusres.2020.12.001.
  • 2019
    Qualitative Marketing Research: An International Journal, Tackling Social Media Data Analysis: Comparing and Contrasting QSR NVivo and Leximancer
  • 2019
    Journal of Product & Brand Management, Online brand advocacy (OBA): The development of a multiple item scale
  • 2018
    Journal of Marketing Theory & Practice, Navigating Online Brand Advocacy (OBA): An Exploratory Analysis

Grants and Contracts

  • 2021
    Strategies for countering disinformation harmful to Australia’s interests, Australian Government Department of Defence, Strategic Policy Grants Program, 2020 ‑ 2021
    Role:
    Funding Source:
    Australian Government Department of Defence
  • 2021
    Multi-Party Collaborative Project for Three Case Studies of Mass Influencing Organisations, Defence Science and Technology Group of the Department of Defence, Grant, 2021
    Role:
    Funding Source:
    Australian Government Department of Defence
  • 2019
    Exploring the Swan Valley Wine Region’s Destination Brand Identity: A Multi-Methods Approach involving local, interstate and international visitor analysis., Edith Cowan University, ECU Industry Engagement Grant, 2019 - 2020
    Role:
    Funding Source:
    The Swan Valley Wine Makers Association

Professional Memberships

  • Australian Marketing Institute

Contact Violetta for

  • General
  • Media request
  • Consulting / Advising
  • Research collaboration
  • Research supervision