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Articles on Marketing ploys
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There’s a good reason why an increasing number of businesses are using games and challenges to attract customers - they work.
Going alcohol-free can spare the hangover and save money - unless your new drink of choice is the zero-free version of certain high profile tipples.
The sneaky strategy of reducing pack sizes shows the strength of consumers’ cognitive bias towards focusing on price, no matter what.
Technology has taken the old sales tactic of time-limited offer to a whole new level. But for the tactic to work requires a Goldilocks zone between being too pushy and not all.
Most pricing structures nudge us to spend more. But there’s a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
Drug companies funded more than 116,000 educational events for doctors over four years. Now you can find out exactly which companies footed the bills and how much they paid.
The old adage that ‘sex sells’ is past its sell-by date, as consumers now sport a more socially-conscious mindset.
Marketers take advantage of the fact that children sometimes can’t recognise the difference between product placement and advertising.
Top contributors
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor of Marketing, University of Technology Sydney
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Associate Professor and Director of the SAMRC/Wits Centre for Health Economics and Decision Science - PRICELESS SA (Priority Cost Effective Lessons in Systems Strengthening South Africa), University of the Witwatersrand
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Honorary Research Fellow, University of Bath
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Professor of Consumer Psychology, Anglia Ruskin University
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Senior Lecturer in Marketing, Macquarie University
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Senior Lecturer in Marketing, Queensland University of Technology
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Adjunct Fellow, Centre for Policy Futures, The University of Queensland
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Professor and Academic Dean of the School of Economics, The University of Queensland
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Professor of Medicine and Public Health, University of Colorado Anschutz
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Senior Research Manager, University of Sydney and Honorary Assistant Professor, Bond University