Teens who see alcohol on TV are more likely to drink. A marketing professor explains how to counter this phenomenon.
Articles on Generation Z
Displaying 41 - 55 of 55 articles
LGBT Americans under 24 are more likely to volunteer, sign petitions and attend rallies and demonstrations.
New research reveals that many 19- to 24-year-olds are highly concerned about how organisations collect and use their data. This could be the beginning of a significant push back.
This is a transcript of part 6 of India Tomorrow, focusing on India’s huge population of young people.
The Climate Strike movement shows us loud and clear that youth not only care about climate change, but that it needs to be brought to the table to cement their vote.
The Climate Strike movement shows us loud and clear that youth not only care about climate change, but that it needs to be brought to the table to cement their vote.
Gen Z is best positioned to influence business practices, rather than global climate agreements, where political gridlock appears to be the status quo.
Generations Y and Z want interesting and novel work, but they lack the skills and confidence required to manage uncertainty when it occurs.
Baby boomers didn’t all benefit from free education, and not all millennials are struggling to buy a home.
Rather than bypass college to pursue their entrepreneurial dreams, members of Generation Z are increasingly partnering with universities to launch new startups, a university president says.
A survey shows the newest generation on the voting block is extremely cynical, and that drove record numbers of them out to vote.
A survey shows the newest generation on the voting block is extremely cynical, and that’s actually driving high levels of political engagement.
Human Resources must adapt quickly to changes in the workplace to remain relevant and useful.
Following the explosion of screen-based personal devices, the risk of users slipping into hyper reality has multiplied enormously since the television age.
Managers have barely got to grips with the challenges posed by Millennials. What are they going to do with Generation Z?
Top contributors
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Senior Research Fellow, Institute for Water Futures & School of Cybernetics, Australian National University
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Associate Professor, University of Cape Town
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Senior Lecturer (Associate Professor) in Digital Marketing, Royal Holloway, University of London
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Director, Center for Information and Research on Civic Learning and Engagement in the Jonathan M. Tisch College of Civic Life, Tufts University
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Reader in Fashion, Marketing and Sustainability, Glasgow Caledonian University
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Professor, Business and Management, Queensland University of Technology
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Research Lead at Rhythm Obscura / Lecturer in the School of Art, Design and Architecture, University of Plymouth
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Professor of Political Science, Hamline University
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Smith Professor of Equity and Inclusion in Business, Queen's University, Ontario
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Professor of Human Resource Management, Cranfield University
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Professor of Political Science, Washington College
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Professor of Strategy, Hult International Business School
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Assistant Professor of Higher Education Leadership, Mississippi State University
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Senior Lecturer in Human Geography, University of Dundee
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President, Penn State