Articles on Gen Z

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Young people have dominated Black Lives Matter protests. STRF/STAR MAX/IPx

Why companies were so quick to endorse Black Lives Matter

Millennials and Gen Z overwhelmingly support the movement, and consumer brands are well aware of their growing spending power.
Britain’s Royal Family, covering generations born before the Second World War and those born well after 2000, attend the 2017 Trooping of the Colour. AP/Kirsty Wigglesworth

Baby boomers, Gen X, Millennials and Gen Z labels: Necessary or nonsense?

Millennials, Gen X, Baby Boomers. These generational labels are popular because of what they mean to us, even if it’s not always useful.
Young Americans today are more likely to say that they’re dissatisfied with the current state of affairs. LightField Studios/Shutterstock.com

Why are kids today less patriotic?

A teen asks why so many young people don’t stand for the Pledge of Allegiance or the national anthem. The data shows that young Americans today do view the U.S. more negatively than older generations.

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