By openly saying, ‘This isn’t for you,’ brands signal focus and specificity. That helps the right customers feel a stronger connection.
Articles on Framing
Displaying all articles
When the product is mental wellbeing, what happens when the cure becomes part of the disease?
New research shows that Americans have positive feelings toward nature but also detects strong undertones of longing, guilt and worry.
The science says that more or better climate education won’t convince sceptics. Here’s what we can do instead.
Decarbonizing the global economy would help the climate change problem – but also many others. Would putting all those additional co-benefits center stage help drum up support for climate action?
Students – and indeed all of us – must learn to ask questions about what stories are told, and the implications of what stories are not being told.
Connecting with an audience in a productive way can mean first figuring out what they think, feel and believe before you start sharing your message.
Researchers found that aggressive messaging and framing current events as a ‘war on science’ had different effects on how liberals and conservatives felt about scientists’ credibility.
The research community tends to assume advocacy doesn’t mix with objectivity. One study suggests there’s room for scientists to make real-world recommendations without compromising their trusted status.
Are we in a race against climate change? Or is it a war? How does thinking of the past or the future affect your support for the science? Researchers are learning how metaphors and context matter.
Top contributors
-
Professor of Public Relations, Michigan State University
-
Assistant Professor of Public Relations, Northern Illinois University
-
Assistant Professor of Strategic Communication, Clemson University
-
Ph.D. Candidate in Cognitive Science, University of California, San Diego
-
Lecturer in Philosophy, University of Liverpool
-
Associate Teaching Professor, Florida International University
-
Assistant Professor of Marketing, University of Tampa
-
Associate Professor of Environmental Decision-Making, UMass Amherst
-
Associate Professor and Chair, Communication, Popular Culture and Film, Brock University
-
Associate Professor of Advertising and Public Relations, The University of Texas at Austin
-
Honorary Research Fellow in Psychology, Affiliate of the centre for Climate Change & Social Transformations (CAST), Cardiff University
-
Assistant Professor of Public Health, Indiana University
-
Professor, University of Minnesota
-
Assistant Professor of Communication and Social Influence, Temple University
-
Professor of Sociology, Lund University